Branding Libpass
Logo design
Visual identity
Brand redesign
Art direction
Color palette
Typography
Challenge
Challenge
Libpass approached us for a full rebranding following a strategic repositioning. The app, designed for companies, uses sport to boost employee engagement through collective challenges. The key objective was to express a dual vision: a reliable B2B tech solution tailored for corporate use, and a human-centered, motivating experience that encourages long-term participation.
Solution
Solution
We carried out a full creative process, from brand audit to the delivery of a structured visual system. This included redefining Libpass' positioning to reflect its values of movement, engagement, and performance. We designed a logo symbolizing progress, built a balanced color palette, and selected modern, digital-friendly typography. A flexible graphic system ensured cross-platform consistency, while contextual mockups brought the brand to life across real use cases. The result: a cohesive, impactful identity that supports Libpass' growth and positions it as a leader in corporate wellness and digital sport.
No items found.
• Let’s Build Your Product Next
Design that solves real problems and delights users.
We help startups and established teams turn complex problems into seamless digital experiences. Whether you're building from scratch or improving an existing product - we bring clarity, creativity, and execution.
• Construisons votre produit Suivant
Une conception qui résout des problèmes réels et ravit les utilisateurs.
Nous aidons les startups et les équipes établies à transformer des problèmes complexes en expériences numériques transparentes. Que vous partiez de zéro ou que vous amélioriez un produit existant, nous vous apportons clarté, créativité et exécution.
